Falling into THE GAP again…

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Just another window at Eastland Mall. This window display was one of my holiday favorites. It’s simple and gets the point across. The message reads “for friends you haven’t seen in a year.” I thought this was the sweetest message they could put on a window display. It brings a bit of nostalgia because it makes one think of the friends you only see on special occasions, but at the same time it is effective because it reminds you that you need to begin your Christmas shopping. This window sells an emotion aspect as well. The picture that they use is perfect not only because it emphasizes emotion, but because the placement is centered and one cannot miss it when walking. Once again, Gap keeps it simple, but effective.

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