In this window display, the emphasis is the repetition of the machines. All Saints is portraying their prestige in this window display. Although, they are not advertising any clothing, the sewing machines instantly grab one’s attention. Shortly after looking at the seeing machines, a customer would learn that they are having a mid season sale. They are evenly spaced so it’s well balance, there the right amount/ spaced right for it to be proportional to the window size. There is overall rhythm because of the repetition and then the signage did not photograph well when light hit at certain angles, however in person it was clear enough and stood out against the antique background. It is a creative way to show a display for this type of store. I especially love how the sewing machines matched the outside wall of the window. It definitely matched the store’s brand personality.