Another store in Eastland Mall that had window displays was Old Navy. Old Navy’s window displays were slightly different compared to the other ones in the mall. These window displays captured the costumers’ attention by being colorful and large, however mannequins were not utilized. Although, I am not a fan of this method and personally prefer mannequins and props being used, I still think the displays were effective.
The colors of the window displays were consistent and created a perfect balance and rhythm for the displays. All of the large pictures had two models which also assisted with maintaining the balance of the display in its entirety.
Overall, these window displays are effective for Old Navy’s style and it is beneficial for Old Navy since they have such large windows to work with.